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Progressive solutions for complex problems.

Lean product strategy & innovation meets applied ethics: to manage risk, discover value, disrupt markets, and enhance wellbeing.

Build. Measure. Learn. Feedback loop

We have delivered innovation to

Services

Get looped into pragmatic techniques for ethical innovation. We are a veteran-only global network of leaders from startups, academia, consortiums and nonprofits, who deliver value in:

Product

Product, customer and market discovery & strategy.
Build-or-buy decision support & lo-to-no code solutions.
Custom digital product builds.

Process

Organisational, ethical, and cultural evolution.
Digital transformation, innovation strategy, workflow automation.
Empathy-led solutions. Responsible design & development.

Production

Data strategy. Training & tools for data fluency & workflows.
Ethical auditing & standardisation.
Custom tools for strategy, data and process.

Method & values

Cut the bullshit, get to the value.

Collaborative learning builds shared growth.

Planet, people & principles before profit.

Pragmatic with solutions, agnostic with tools, empathic with direction.

Products

We practise what we teach.

Current products and projects:

Neoco

Pathways to brighter business. Free playbook & toolkit for progressive ops.

Explore the platform

Smart Business Owner’s Manual

Free guidance, templates and charts for operating like a high-performance startup.

And more from our network

Influencing global policy & standards, designing transformative technology, lecturing around the world…

Ask us for details.