Progressive solutions for complex problems.

Lean product strategy & innovation meets applied ethics: to manage risk, discover value, disrupt markets, and enhance wellbeing.

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Build. Measure. Learn. Feedback loop

We have delivered innovation to


Get looped into pragmatic techniques for ethical innovation. We are a veteran-only global network of leaders from startups, academia, consortiums and nonprofits, who deliver value in:


  • Product, customer and market discovery & strategy.
  • Build-or-buy decision support & lo-to-no code solutions.
  • Custom digital product builds.


  • Organisational, ethical, and cultural evolution.
  • Digital transformation, innovation strategy, workflow automation.
  • Empathy-led solutions. Responsible design & development.


  • Data strategy. Training & tools for data fluency & workflows.
  • Ethical auditing & standardisation.
  • Custom tools for strategy, data and process.

Method & values

Cut the bullshit, get to the value.

Collaborative learning builds shared growth.

Planet, people & principles before profit.

Pragmatic with solutions, agnostic with tools, empathic with direction.


We practise what we teach.

Current products and projects:


Pathways to brighter business. Free playbook & toolkit for progressive ops.

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Smart Business Owner’s Manual

Free guidance, templates and charts for operating like a high-performance startup.

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And more from our network

Influencing global policy & standards, designing transformative technology, lecturing around the world…

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